The Ramp Group, a local digital UX agency, is co-hosting an event on Wednesday with ...
Brands live within us as well
Posted on July 18th, 2008
The study done by Duke University found subjects that were flashed subliminally a logo had a different visceral reaction in later tests. When they were asked to do tasks later after being subliminally flashed a logo, their answers were more creative when flashed the Apple logo versus the IBM logo. This is a fascinating look [...]
Photos from BizJam Conference
Posted on July 18th, 2008
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Target Begins Mutualist Message
Posted on July 12th, 2008
Target has begun a new campaign focusing on how it gives back to the community. They are now contributing 5% of their income (averages US $3 million a week) to various causes. They apparently learned their lesson from the debacle in 2004 of banning the Salvation Army from their stores; not-so-ironically one of the non-profits [...]
Brand Presentation Part Two at BizJam
Posted on July 11th, 2008
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Brand Presentation Part One at BizJam
Posted on July 10th, 2008
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The Two Biggest Pitfalls of Startups
Posted on June 26th, 2008
We seem to find that our start-up clients are made up of two sorts. One where the business’ genesis was from a passion for a concept and a clear idea of what the product will be. The other is made up of those that find a hole in the marketplace or a window of opportunity [...]
Using Moodboards to define a brand system
Posted on June 18th, 2008
When exploring a brand PPMG recommends the use of a Moodboard which will articulate the brand’s visual language, how it’s presented, and how it connects with the audience. It is a high-level, over-arching view, exploration and representation of the visceral impact of the brand concept. The Moodboard evokes the emotional, visceral, and user-benefit communication and [...]
Using an Online Experience to Simplify the Offline One
Posted on June 17th, 2008
Pathable is a new startup that helps to organize and create networking opportunities for conferences and social events. The idea is that a conference or network event organizer uses Pathable for attendees to register. The attendees can then find people with similar interests by information that appears on the person’s badge as well as browsing [...]
Branding Yourself
Posted on June 5th, 2008
Reactee is a new site with a brilliant idea- Billboard yourself as your own brand. The idea is that you walk around wearing a shirt that advertises people to text you. This is brilliant from several angles; Reactee allows the myspace-type narcism to extend into the real world, it enables people to make their own [...]
Building Synergistic Business Communication Models
Posted on June 4th, 2008
John Wheeler (colleague of Einstein) is quoted by Cosmic Search Magazine (Vol. 1 No. 4) as saying “No elementary phenomenon is a phenomenon until it is an observed (or registered) phenomenon.” This means that unless and until the moment of observation the universe exists only as a possibility. PPMG incorporates this thinking with scenario planning [...]