The Ramp Group, a local digital UX agency, is co-hosting an event on Wednesday with ...
Brand Presentation Part Two at BizJam
Posted on July 11th, 2008
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Brand Presentation Part One at BizJam
Posted on July 10th, 2008
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The Two Biggest Pitfalls of Startups
Posted on June 26th, 2008
We seem to find that our start-up clients are made up of two sorts. One where the business’ genesis was from a passion for a concept and a clear idea of what the product will be. The other is made up of those that find a hole in the marketplace or a window of opportunity [...]
Using Moodboards to define a brand system
Posted on June 18th, 2008
When exploring a brand PPMG recommends the use of a Moodboard which will articulate the brand’s visual language, how it’s presented, and how it connects with the audience. It is a high-level, over-arching view, exploration and representation of the visceral impact of the brand concept. The Moodboard evokes the emotional, visceral, and user-benefit communication and [...]
Branding Yourself
Posted on June 5th, 2008
Reactee is a new site with a brilliant idea- Billboard yourself as your own brand. The idea is that you walk around wearing a shirt that advertises people to text you. This is brilliant from several angles; Reactee allows the myspace-type narcism to extend into the real world, it enables people to make their own [...]
Building Synergistic Business Communication Models
Posted on June 4th, 2008
John Wheeler (colleague of Einstein) is quoted by Cosmic Search Magazine (Vol. 1 No. 4) as saying “No elementary phenomenon is a phenomenon until it is an observed (or registered) phenomenon.” This means that unless and until the moment of observation the universe exists only as a possibility. PPMG incorporates this thinking with scenario planning [...]
Should the medium drive the message?
Posted on May 2nd, 2008
For nearly half a century, consumer culture has been influenced by the notion that the “medium is the message.” Superficially understood, however, this cultural truism has become a straight-jacket for digital communication. In their infancies, new media technologies are short-sightedly diagrammed by their moving parts rather than imagined according to the sum of those parts. [...]