Perfect Pixels » Digital Marketing

A Pixel Takeover

Jason Levine — Thu, 15 Apr 2010 21:26:00 +0000

Twitter for Business

Jake Press — Mon, 28 Sep 2009 16:04:00 +0000

Twitter is successfully being used from pop culture icons, well known athletes, businesses to every day folks. But what is to say for twitters true usage rate? There are around 6 Million users that have signed up for twitter as of August of this year. This equates to 3.8 of all internet usage. So what does that mean for you?

Twitter is expected to at least double within a year to an estimated 12.1 Million users. For brands to understand this power and available accessibility, it is at the least, very powerful. This mean “brands”, you have the opportunity to search a database of millions of users and find out if they are talking about your company, service, product. If customers have issue with your service, believe me, they will tell the world. Stop the fire before it catches on and show how responsive your company is to it’s customers.

What about using twitter for business? A novel idea, perhaps. Out of 6 Million people, someone is interested in your product or service. Send DM’s to your people on your twitter list and let me know how successful this is for you. We want to know what kind of success you are having with any tips we are planning to give weekly. Our blog is not a daily blog. We will report on the most important information relating to digital marketing, iPhone marketing and social media tips.

Let me know how this works for you.

Target Begins Mutualist Message

Jason Levine — Sat, 12 Jul 2008 15:39:00 +0000

Target has begun a new campaign focusing on how it gives back to the community. They are now contributing 5% of their income (averages US $3 million a week) to various causes. They apparently learned their lesson from the debacle in 2004 of banning the Salvation Army from their stores; not-so-ironically one of the non-profits they are now in partnership donating to. The press they received was very destructive and I am sure this metamorphosis of giving back to communities is part of that response.

They also are focusing on creating green construction with energy efficiency, water conservation and recycling materials. They just started their campaign demonstrating their mutualist message and it is getting very positive press as well as providing a differentiation from their competitor Wal-Mart who is seen as an anathema in many communities.