Perfect Pixels provided the initial persona research and information architecture to the recently launched GreenLight Music service. A Corbis subsidiary, the service launched with more than a million-song catalog as a solution to the often frustrating and convoluted offline process of licensing music for commercial use.

The offering makes it feasible for a corporation to use a song for a corporate presentation, video or any other commercial need, by obtaining a license. Typically, getting a license from music labels and publishers can be difficult and frustrating. GreenLight Music simplifies the process by providing a one-stop shop to license songs for common commercial uses, such as videos, presentations, campaigns, and more. It can get your music clearances quickly, easily, and at competitive prices.

The deliverables included Personas, UX Strategy, Sitemap, Wireframes and Userflows. The solution required solving for allowing users to name their price for the song they want. Once you find a song, GreenLight will help guide you to submit a competitive offer to the music companies. When you make an offer, GreenLight goes to work securing the necessary approval from song owners.

The logic behind the UI was to streamline as much as possible the number of steps involved and to hide from the user the possible confusion of multiple scenario variations that normally would arrive in an offline experience. The result was to focus on a solution that was quick and intuitive.

When building websites and online applications, success is dependent upon user acceptance and adoption. When the user can intuitively interact with the site he or she will have a pleasant experience, get the information needed in a non-stressful way, and not only stay on the site, but return.

There is no lack of websites on the internet. Differentiation is key. PPMG and Psychster offer the keys to making a website stand out. We work hand-in-hand to create the most effective user interface that matches up with the strategic goals of the company. From start to finish these two companies offer expertise founded not only on years of experience but also on solid data and user information.

Psychster provides usability studies through a very cost effective, web-based interface. Usability studies give the opportunity to collect deep, individual interview data. The interviews that we conduct will uncover issues, whereas the surveys will show you how common those issues are. A team of PhD level psychologists conducts the usability studies. This gives an added value of looking at user reactions on cognitive, processing, and social levels. This information is then integrated into all levels of the website build, from branding to information architecture to design, to implementation by the senior level team at PPMG. PPMG is all about user experience – both the client’s and the end-user’s. We have a savvy team of experts who have offered integrated solutions for fortune 100 companies, as well as start-ups.

Both companies are agile, work closely with each other and the client, and have a long track record of client satisfaction. Please contact Kate O’Neil at 800.834.9309 x702 for more information.