Usability Studies
We have at our facilities a user-testing studio to perform heuristics tests, focus groups, usability performance tests, and paper prototype walkthroughs. Our team will refine and optimize the User Interface design during each phase of the testing to create the most intuitive user experience possible.
Key aspects of usability testing involve a small sample and the opportunity to collect deep-dive, individual interview data. PPMG has on our staff Ph.D. level psychologists who conduct our testing. We provide an added value of looking at user reactions on cognitive, processing, and social levels in addition to the usual click information. Our usability interviews involve determining stimulus conditions with independent variables, then measuring responses on dependent variables.