All Recipes

BRAND SIGNIFICANCE
BRAND EXTENSION

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Allrecipes.com regularly leans on PPMG for concepting, strategy, information architecture, and Flash based application design and execution. Our collaborative philosophy has yielded several applications that Allrecipes.com has been able to monetize through their partners. PPMG has successfully extended the Allrecipes.com brand to fit into their website while at the same time presenting their partners’ brands to great success. We have continually met their business goals and stayed true to their brand ethos.