Technicolor Digital

BRAND SIGNIFICANCE
COLOR OF REVOLUTION

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Technicolor revolutionized movie-going by bringing digital studio masters, distribution, and projection to theaters that created an entirely new experience. David O’Higgins with Corey Hutchins created a cinema campaign that helped the company achieve its brand objectives.

They created an advertising spot that conveyed the acuity of human sensory perception by employing a metamorphic sequence that sees the human eye transform into the new Technicolor logo. The piece was screened in more than thirty thousand movie theaters worldwide and has helped Technicolor become synonymous with digital cinematic innovation.