COROLLA SOCIAL DRIVER CAMPAIGN
FUN AND PLAYFUL
In support of Toyota Corolla’s Social Driver Campaign, PPMG created a kicky party planner and sweepstakes mini-website that furthered the fun nature of the Corolla brand. We provided information architecture, design, illustration, and development for the initial launch and 3 subsequent site refreshes. PPMG successfully tied Toyota Corolla’s print ad campaign with the online experience and gave their representing agency an excellent resell opportunity with the Flash party-planner application. The robust experience included many online-community functionalities such as: blogging, sharing to mobile phone, automated sweepstakes entries, photo-sharing, and user-generated content.