brand development

CareOregon case study

Posted on February 10th, 2011

Last week we launched CareOregon’s new website. The process included user surveys, usability tests, creating user personas, brand exploration, editorial, photography selection, sitemap and wireframing, and design. You can view the video below to hear more about the various deliverables. The design was targeting to improve the level of user engagement and efficiency in users [...]

Video Produced for Cobalt Group

Posted on January 23rd, 2011

We just completed an animated video promoting Cobalt’s new ad service. Cobalt is a web hosting and online advertising service for car dealerships. They wanted an innovative and fun video to send to their customers to introduce their new service offering without being boring while saying it. So the challenge was to take on a [...]

Sometimes a brand needs a hero

Posted on December 5th, 2009

Empty space ads, an innovative ad network service, scans a site and appends additional banner space to a website to increase advertiser’s reach and content provider’s revenue. I was thinking an owl would make a good logo – as in a knowing seeker that searches for empty space. The client was thinking Batman. And so, [...]

Trusted Places : Social Media in Europe

Posted on September 1st, 2009

Trusted Places is a community website based in the United Kingdom. It is a forum for user-generated reviews of neighborhood pubs, services, and restaurants. Trusted Places came to Perfect Pixels Media Group because of our expertise in Social Media and Branding in order to help Trusted Places create a better user experience overall. PPMG first [...]

Three Steps to marketing your iPhone app.

Posted on August 24th, 2009

You’ve heard the news, seen the commercials and now you are excited to get started creating an iPhone application for your brand. Now you find yourself asking how do I get started? First: You must establish a direction for your “new creation”, are you going with a brand driven application, or an application “brought to [...]

Jewish Family Service Website Launches

Posted on July 24th, 2009

Jewish Family Service (JFS) of Seattle has deep roots in the Puget Sound area with over 117 years of commitment to the community in the North West. JFS has grown from an agency that provided support to Jewish immigrants to a non-profit organization that services many diverse populations in the Seattle area. JFS’ website was [...]

New Advert for Bluephone.com

Posted on June 16th, 2009

BluePhone is a subscription service that provides online and phone support for consumers with computer and device problems. Perfectpixels was hired to create an advert spot to appear as a pre-roll for network webcasts. The objective was looking to create a fun take on their brand while representing the main issues BluePhone customers look to [...]

The Most Cynical Website So Far

Posted on March 6th, 2009

Skittles.com takes its website with a far more realistic look at itself as an online entity than most other self-promotional product websites; inconsequential. The Skittles website is not really a site, but merely a portal to finding Skittles on other sites. The homepage and product pages are Wikipedia pages. The photos is a Flickr page, [...]

Brands live within us as well

Posted on July 18th, 2008

The study done by Duke University found subjects that were flashed subliminally a logo had a different visceral reaction in later tests. When they were asked to do tasks later after being subliminally flashed a logo, their answers were more creative when flashed the Apple logo versus the IBM logo. This is a fascinating look [...]

Target Begins Mutualist Message

Posted on July 12th, 2008

Target has begun a new campaign focusing on how it gives back to the community. They are now contributing 5% of their income (averages US $3 million a week) to various causes. They apparently learned their lesson from the debacle in 2004 of banning the Salvation Army from their stores; not-so-ironically one of the non-profits [...]